Mick spent the beginning of his career at top European advertising and public relations agencies and then in the marketing departments of Canon and Guinness Distilleries.
He began his sports and entertainment marketing career at West Nally – the leading international sports marketing company of the day – and led engagements for brands including Monsanto, Astroturf, Polaroid, KLM, Seiko, Canon, JVC, the Coca-Cola Company, General Motors, Metaxa and Gillette.
In 1985, Mick founded MdH Consulting, which is now a leading marketing and sponsorship consulting agency with offices in Amsterdam, London and Zug.
For the past twenty years MdH has worked with an impressive number of brands including ABN AMRO, Aston Martin, Audi AG, Bentley Motors, Canon, Daimler Chrysler, Guinness, Heineken, IBM, ING Group, Philips and Renault. Mick has represented clients in numerous global sponsorship properties.
Mick was one of the first members and is currently a member of the board of the European Sponsorship Association (ESA).
Mick is the Chairman of YAVAY, a Sponsorship Marketplace.